Season 1

The hunt for a cash cow is on and as a first step, Emil needs to raise some quick start-up capital. So he throws himself into brewing beer and selling hot dogs in full sausage costume at an international match in Parken. But when Infernal invites Emil to a business meeting, things take an unexpected turn.

Emil's entrepreneurial adventure is already going very badly. So he invites his friends to a brainstorm, hoping they can help him come up with a brilliant business idea. But when his most unpredictable friends show up, he gets nervous about what crazy ideas they might come up with.

Emil has enlisted the help of his friend TopGunn, who has gone all in on selling advertising tattoos on Emil's body. And even though money is coming into his account, Emil decides to invest in the real estate market in the hope that it will make him rich. But there are unpleasant surprises as he delves deeper into his finances.

With only 50 days left in the bet, Emil feels a lot of pressure. He needs to get back on the entrepreneurial track and decides to go to a business fair to find a mentor. But he soon finds himself in over his head, because is there anyone who will take a chance on him and his idea for an alternative beer bong?

Emil is at a crossroads: does he dare to go all in or should he give up? He has finally found the brilliant business idea and invested 36,000 kroner, but a severe pneumonia sets him back completely. And what looked like the beginning of a sunglasses empire now smells more like failure and humiliation for Søren Rasted.

With 36,000 kroner on the line and only a few days left in the bet, Emil has a lot to lose. He will therefore have to ask for help from his girlfriend and resort to his dirtiest tricks if he is to sell all the sunglasses and ultimately be honored by Søren Rasted in Milan on the big Aqua stage.